Vice President of Marketing
Erik J. Burckle
429 West Oakwood Drive
Barrington, IL 60010-1481
(847) 366-7630 - cell
erikburckle@sbcglobal.net
Objective
An innovative and seasoned Senior Executive and Consultant with a successful background in
strategic/operational marketing, product and business development seeking a position where
more than 19 years of successful progressive experience in all phases of Strategic
Planning, Operations and Financial Management can be utilized to the benefit of an
organization.
Professional Experience
Strategic Management Solutions - Barrington, IL
2007- present
President/Owner
Sole proprietor management consulting business with wide range of specialization. Among the
list of most recent clients: Caterpillar, Volvo Heavy Duty, Eaton Corporation, Arvin
Meritor, Mahle, Westport Innovations, Iveco and BP Amoco. Assignments have included such
endeavors as brand awareness, distribution channel assessment, new product/market
development, aftermarket pricing analysis and market share/market penetration studies.
On-call senior consultant for Gerson Lehrman Group, The Society of Industry Leaders and
Transforming Solutions, Inc.
Neumann Homes - Warrenville, IL
2007-2007
National Vice President of Sales & Marketing
* Increased weekly gross sales by 300% while managing an $8.5M marketing budget,
co-managing 40+ sales force and a marketing staff of six
* Revamped company’s web presence increasing web based leads 30% within first 90 days
of implementation.
* Designated as interim Division President of northern region in the Chicago market
responsible for all day-to-day operations including construction, sales, customer service,
warranty and marketing for nine communities.
Centex Homes - Elgin, IL
2004-2007
Division Senior Marketing Director (Department Head)
* Established three to five year land acquisition, product and customer focus
strategy for division through an extensive, in-depth supply/demand and segmentation
analysis of the local housing market
* Managed a $4.2M budget while producing new records for operational marketing
achievements by generating record numbers of qualified customers taking the Division from
#7 to #2 in one of the most competitive markets in the country – instrumental in driving
profits to exceed $50M for the first time in the divisions history.
* Created dynamic online reporting system for continually monitoring all active
communities and their associated competition allowing management to react quicker to
rapidly changing market conditions resulting in improved key business performance measures
(.i.e. increased sales pace, profit margin, and asset turns)
Kimball Hill Homes – Rolling Meadows, IL
2002-2004
National Director of Strategic Marketing
* Recruited by the CEO to create this new position becoming his trusted key advisor
on all master planned communities and special projects nationwide
* Partnered with land acquisition and architecture management to develop the
strategic land acquisition and product development process for the company nationally
* Key contributor to rebranding company in the Chicago market garnering a significant
increase in community traffic and sales year over year
3Com Corporation - Rolling Meadows, IL
2001-2002
Director, Business Intelligence, Internet Appliance Division
* Performed key competitive, retail market and ethnographic research efforts that
streamlined the product roadmap for the Internet appliance product group, which increased
market share an estimated 18%.
* Increased retail sales revenues by 25% by conducting extensive customer
satisfaction survey for the Internet appliance market that caused a refocusing of marketing
communication materials to target specific market segments.
* Directed research efforts that resulted in an average increase in profit margin of
12% due to optimization of channel partners and better outsourcing of specific product
components.
Lucent Technologies - Naperville, IL
1998-2001
Senior Market Intelligence Manager, AMPS/PCS Division
Motorola - Schaumburg, IL
International Business Development Manager, LMPS/RNSG
1997-1998
Competitive Intelligence Manager,LMPS/RPG (Global)
1996-1997
Senior Bid Analyst, LMPS/RNSG
1994-1996
MacKay & Company - Lombard, IL (Management Consulting)
Market Research Manager
1991-1994
Senior Research Analyst
1990-1991
Research Analyst
1989-1990
Education
MBA
Strategic Marketing emphasis
Lake Forest Graduate School of Management
Lake Forest, IL
1997
Bachelor of Science
Urban/Economic Geography
Northern Illinois University
DeKalb, IL
1989
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